WATER COOLER GROUP
The Power of Media Branding On Tap
Water Cooler Group is a new brand media communications company structured to address the paradigm shift in how marketers build their brands today. Pioneering a new model that scales the power of “Media Branding,” the Group amplifies a brand’s reach, impact and results.
The change that Water Cooler Group has set out to address is driven by the need for all brands to be – or behave as – media brands to truly engage and activate their targets. Through our heritage with entertainment and media properties, the Group is uniquely qualified to unlock and harness the power of media brands for all brands to make budgets go further, campaigns more impactful, results more significant and brands a deeper part of popular culture.
Water Cooler Group provides this unique approach to marketers through organic, wall-less holistic teams that are genetically built upon media and strategy to provide “talent on tap” to brands where and when they need it. This structure draws its strength from aligning established, industry leading, technologically advanced services in creative and content development (MAUDE), social media (HIP GENIUS), and iTV (BOLT) integrated alongside a strategic media communications powerhouse (Media Storm). The result is informed solutions that are more timely, relevant and current to brands.
We invite you to tap into the Group and find out more about what is getting us talked about as the fastest growing independent agency.